RATIONALE
The Weekend Warrior has a very edgy and powerful style, balanced with a peaceful flowy touch to complement the full integration of the physical and mental relationship. The logo icon is a representation of the warriors arrow head with a ‘W’ and the rune symbol of warrior inside. Using bold colours that are found in the raw elements of nature. The continuous use of triangular and diamond shapes represent the arrow head as well as the mountains that feed the warriors fire.
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