RATIONALE
The whimsical drawings bring to life the unique owl characters in their specific environment. Complemented by bold and colourful graphics and hand done playful typography to add to the quirky design. The colour palette is inspired by the bright gear worn by the local whitewater kayakers. 
Focusing a low environmental impact, the packaging is printed on recycled paper and can be removed easily uncovering a fun map or river tips to collect and keep.
Located in the Ottawa Valley –the whitewater capital of Ontario, The Owl’s Nest is a cafe, shop and hostel started by a couple that prioritize low impact to the environment, and growing a supportive local community.
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