RATIONALE
Agua blanca, Spanish for whitewater, relates to the diminishing rivers due to climate change. The logo icon is a stylized line treatment of a mountain in the Cordillera Blanca range in Peru, as well as the tiers of the iconic Inca site; Machu Picchu. The typography and line treatments give a sense of movement and flow of the river throughout the packaging. The patterns highlight the beautiful bold colours and style of the native Incan people.
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